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Fake Personalization – just STOP

Fake Personalization – just STOP

along with 3 other annoying outreach habits! “Hey Lynn, I was checking out your blog on sales strategies and loved your insights. Just curious, with all the great content you’re putting out, do you see any needs for a line…

DIG = Dive Into Greatness

DIG = Dive Into Greatness

I like to think about the word DIG and how it stands for: Dive Into Greatness As you think about what you need in order to achieve greatness, imagine yourself Diving in and going Deep. Diving in! While sitting on…

Post Warning Signs

Post Warning Signs

Fines Double in a Work Zone As I sat stuck in traffic due to road work (don’t get me wrong, the road I was on needed paving for YEARS and the end result will be fantastic) I began thinking about how individual…

Stories Matter More Than Statistics

Stories Matter More Than Statistics

Inside salespeople love facts. Product features. Case studies. ROI numbers. Your prospects? They remember stories. Think about the last presentation you sat through. Chances are you don’t remember the third bullet point on slide seven. You probably remember the story…

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