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Why Do You Buy From Me?

Why Do You Buy From Me?

I’ve asked a lot of salespeople why their customers buy from them, and I can almost predict the answers. “We have great service.” “Our quality is better.” “I’m really responsive.” “We’ve built a great relationship.” Maybe all of that is…

Do You Hold YOURSELF Accountable?

Do You Hold YOURSELF Accountable?

Accountability = doing what you said you were going to do… even (especially) when nobody is checking. There’s an old management saying I’ve always liked: Inspect what you expect. Typically, we think about that from the manager’s side of the…

Fake Personalization – just STOP

Fake Personalization – just STOP

along with 3 other annoying outreach habits! “Hey Lynn, I was checking out your blog on sales strategies and loved your insights. Just curious, with all the great content you’re putting out, do you see any needs for a line…

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