Sometimes I think voicemails are one of the most overlooked, underutilized tools for inside salespeople. Here’s the thing: that little snippet of audio is often your very first impression, your shot at sparking interest and getting on someone’s radar. And, if done right, it’s a powerful way to stand out.
Imagine this: You leave a voicemail that’s so engaging, so helpful, and so perfectly crafted that the person on the other end can’t help but call back. Now THAT’s how you make an impression!
OK, we all know the chances of a call back are infinitesimal.
What I do know and believe – is when you turn a voicemail into an opportunity rather than a missed chance;
- The prospect may answer the next time they see your number on caller ID.
- When you do reach them, they’re open to a conversation.
Let’s break it down with my 9 tips to rock your voicemails!
1. Be Clear on Your Goal
Every voicemail has to have a clear purpose. Before you even hear the BEEP, know what you’re hoping to accomplish.
Are you looking for a callback? A meeting? Do you want them to check an email you sent? Being clear on your goal keeps your message focused and actionable.
2. Keep it Short and Sweet
Long, rambling voicemails are the fastest way to end up in the delete pile. Aim for about 20-30 seconds max.
That’s just enough time for who you are, your PHONE NUMBER, and give them a compelling reason to get back to you – nothing more, nothing less.
3. Speak with Confidence and Warmth
Tone is everything in voicemail. Make sure you sound confident, upbeat, and approachable. No one wants to call back someone who sounds like they’re reading a script. Smile while you talk – it comes through, even on voicemail.
4. Start with Your Name and Company
Ever heard a voicemail where you couldn’t quite catch who was calling? Avoid that awkward mystery by clearly stating your name and company right at the beginning. You want them to know, loud and clear, who’s reaching out and why it’s worth their time.
5. Leave Your Contact Info Twice
If you want a callback, make it easy. Leave your phone number not once but twice: at the beginning and at the end OR twice at the end.
Prospects will NEVER replay your message just to catch the number.
6. Offer Value Right Away
Get them interested in the first few seconds by offering something valuable – maybe it’s an insight, a question that makes them think, or a quick piece of advice.
Think new offer, a relevant resource, or an opportunity to answer any questions they have.
Position yourself as someone who’s worth listening to.
7. Have a Strong Call-to-Action
Don’t leave your listener guessing about what to do next. Whether it’s to call you back, check an email, or visit a website, be specific – and singular.
ONE clear call-to-action makes it easier and more likely for them to follow.
8. Avoid the ‘Touch Base’ Trap
Touch base is both a poor baseball metaphor and time waster! “Just checking in” or “just following up” ARE filler and deleted.
Instead, give them a reason for your call that adds value (see #6).
9. Practice and Review Your Voicemails
Even if you’re not new to voicemails, record a few and listen to them.
Would you call back if you got that message? Adjust accordingly until you feel confident. Over time, you’ll develop a rhythm and tone that works for you.
Voicemails are a golden opportunity. Don’t treat them as an afterthought. With a little strategy and these tips, you can make every voicemail count.
Next time you leave a message, remember: that’s not just a voicemail – it’s your first impression!
Make it memorable,
Lynn
ps: you can also check out yesterday’s YES! voicemail works post