Paying Attention is HARD

As salespeople we intellectually know how critical it is for us to pay attention to prospects and customers. Yet it requires a lot of mental energy and effort to truly PAY ATTENTION.

There are lots of things that make it difficult:
* office distractions
* judgement about the situation
* disinterest in the details
* language/words being used
* misunderstanding
* being tired

You get the idea… LOTS of things make paying attention difficult.

So what is a salesperson to do?

BURSTfocus® is the answer!

Stop trying to pay attention F O R E V E R and instead break your day down into moments. For more on the idea you can read Why BURSTfocus boosts inside sales productivity or listen to the replay of my talk BURSTfocus- stop failing at multitasking

I’d also suggest Dave Crenshaw’s THE MYTH OF MULTITASKING EXERCISE – REVISITED

What happens in your brain when you pay attention? is 6min 32sec of Mehdi Ordikhani-Seyedlar’s TED talk, and learn more about filtering as an attention fuction.

go to 8 Ways To Improve Your Focus by Fast Company

No matter resources you choose to help you pay attention, make sure it’s is something you can create an attention habit from.

Giving your attention to a prospect, customer, co-worker, friend – is the most important thing you can give.