You don’t want to look like your heroes,
you want to see like your heroes…
to internalize their way of looking at the world. ~ Austin Kleon

This made me start to make a list of all the people who are my professional heroes. What is different about how they: think, see the world, do things? What is the essence of my hero worship?
Then it is time to apply my Chinese Buffet Theory of life and decide not only what I want on my plate, but also how large a portion. Picking and choosing the things that I not only admire, but want to incorporate into who I am and what I do.
If that doesn’t strike you as having anything to do with sales, what about this?
If you want to catch a fish,
you have to think like a fish.” ~ Bill Stinnett’s Dad
When you hear Bill speak, he expands and says that his Dad told him to think like a fish… not a fisherman. Extending that to instead of thinking like a salesperson, think like your customer. A concept he believed enough to write a book about!
If you combine these two things – adding to your repertoire:
- the way your heroes look at the world &
- thinking about your products/services from the perspective of how customers use them
you’ll become unstoppable.
Share who you want to think like & see like with us!

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