Last week’s A Chip off the Block: Email Quick Tip – 3 Tips to Amplify Your Email was written with customer contact in mind. Then I started thinking about how inside sales leaders use email.
ONE- think plus not instead!
> it seems that more and more often, email is being used INSTEAD of meeting with a person or team. Stop It! After you meet, use email as a follow-up to the discussion. It is not a meeting replacement.
I hear you telling your teams that the phone is still important – that email doesn’t build relationships… then you turn around and do the exact same thing you are tell your team NOT to do.
I know you’re busy, so are they, it’s still important to meet – discuss – hear tone of voice – come to consensus.
TWO – short, sweet, one topic.
> sound familiar? your salespeople don’t have any longer attention spans than your prospects and customers do. It’s up to you to make sure any emails you send are written to easily be consumed by the reader.
Give up the “I’m their boss, they should be reading all my emails” attitude! Start being effective by using the same communication techniques as you’d use with a customer. You know I believe communication is YOUR responsibility.
THREE – if your mad/annoyed/rolling your eyes, think before you hit send
> Make sure the emails you send are ones you’ll be proud of 3 years from now.
Don’t send off a note because you’re angry (another reason tip ONE is so important). I have email messages from years & years ago in folders, make sure everything you send is something you’d be proud of not only years from now – also if a stranger reads it, there is a forward button you don’t control after all.
Overall email is a great tool, it can amplify your message and help make it permanent if you use it well.
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