You ask the perfect question.
Your prospect gives you an answer.
Then what?
Hopefully NOT the next question on your list. Sales conversations aren’t flow charts!
- Listen to their answer.
- Get curious.
Ask your next question ABOUT what they just said.
Yes, know what next action you’d like them to take before you make the call.
Remember, your goal is to have a conversation worth continuing. Be willing to take conversational detours to get there.
The Path artwork by Paula Stephens