Have you ever believed something was crystal clear—because you could see it?
If your team looked back at you with their eyes scrunched up like they were trying to see through fog…
They weren’t with you.
Transparency in leadership isn’t about dumping information and expecting your salespeople to turn it into knowledge—or magically connect the dots between floating data points.
It’s about being intentionally clear on three things, every day:
🧭 1. Expectations
If your team has to guess what success looks like, they’ll guess wrong. Set the course. Re-set it when things change. And for the love of all things quota-related, don’t assume silence = understanding.
✅ Try this today: Ask your team to tell you what they think their top priority is this week. If their answer surprises you, that’s on you.
📡 2. Information
Holding back key info “until it’s final” makes you look more mysterious than strategic. Salespeople are resourceful; if you don’t tell them, they’ll make it up. And they’re not great fiction writers.
✅ Try this today: Share the “why” behind a decision, not just the “what.” You’ll get buy-in instead of eye-rolls.
⚙️ 3. How Decisions Are Made
Leadership shouldn’t feel like a magic 8-ball. Pull back the curtain. Let your team see how decisions get made, even if they don’t always love the outcome.
✅ Try this today: Narrate a recent choice you made and the trade-offs involved. No spin. The unvarnished truth.
The truth is, transparency isn’t about being nice. It’s about being a leader your team can trust when the weather turns rough. Because when they can’t see the horizon… they’ll steer by your signals.
If your leadership is “technically visible,” but no one knows what they’re looking at, it’s just… Scotland from the Irish shore on a foggy day.