If I were to ask you what your personal super power is – how would you answer?
What about what your customers valued about working with you when you were a salesperson?
How about what you love about selling?
Does your sales team know?
There are two laws (YES I’m calling them laws, like gravity!) I believe your sales team needs to know AND follow when it comes to your unique talents.
FIRST: that you’re willing to use your talents to make THEM successful.
SECOND: that their talents are more important to their success, than yours will be.
It may sound odd but this week I had experiences with sales leaders that have unique talents yet don’t subscribe to my first and second laws.
These leaders kept talking about how awesome their unique talents were, yet from where I was listening it didn’t sound like they’d be willing to get on the phone with someone and use their personal super power on behalf of the people on their team. Nor was I convinced that they’d recognize or value the unique talents of the people on their teams.
WHO could you… should you… must you… use your unique talents with?
- an unhappy customer
- the prospect’s boss’s boss who will never speak to a salesperson
- their best customers
- a prospect who would convert (easier/faster/whatever)
- a first time customer
Simultaneously you need to be helping your individual salespeople uncover their own unique talents.
START by asking each of them my three questions.
SECOND ask the team to answer about other people on the team (I find this works best if it’s “blind” so have the answers sent to you, consolidate them before you share with the person it’s about)
THIRD coach to their unique talents.
Your team will thrive.
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