Many salespeople look at holiday weeks as a time they can take their foot off the gas “no one is working anyway.” Contrary to their belief – I find prospecting on holiday weeks PROFITABLE!
Sure it takes more calls to reach people… when I do they always seem more willing to talk (perhaps it’s because they’d really rather not be working).
Which is why I’m going to challenge you to create your HOT 100 list.
- One hundred “net new” – “ZBA” – “new logo” account contacts (remember you may have multiple people within the same company to prospect) that could change the course of your 2021 sales year.
- Look at all the value propositions you’ve written for blitz days and for your 2020 prospecting – NOW put them to good re-use!
- Be sure to have an email to follow-up your voicemail messages.
Start calling today and set up time on your calendar to prospect daily on this list of 100, keep up your cadence until you reach them!