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Top 3 Opportunity Qualifying Questions

If you’ve been around UpYourTeleSales long, you know I believe salespeople need to craft conversational qualifying questions.

Today’s question is for inside sales leaders and managers:

What are your Top 3 Opportunity Quaifying Questions

NOT the ones you believe salespeople need to ask. The ones YOU ask your salespeople during deal reviews!

Back in the ’90s I worked for Scott Stowell who asked me awesome questions whenever I brought a deal to him for approval. He also made it a habit to ask questions until I didn’t know the answer -> not to show me up, rather to make sure I knew enough to WIN (plus I think it was partially to remind me there was always more I could ask and uncover).

His questions helped me become a better salesperson, because by asking me thought provoking questions I understood my customers/prospects more… and consequently sold a lot more than I would have without him pushing me to be a better qualifier.

Here are a few to get you thinking:

  • Out of curiosity, did you call them or did they come to you?
  • Why do they need __________?
  • What’s the business driver behind the request?
  • What are they hoping we can do?
  • How will they be choosing what vendor they use?
  • When…
    … do they need your information?
    … will they make their decision?
    … actually order?
    … need to be finished?
  • What happens after you send them the quote/proposal/information?
  • How will they decided _____________ was a success?

Make sure your team KNOWS your top 3 and comes to you with answers when they bring you deals for approval. Then ask be like Scott and ask them one more 🙂

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