Month end is an arbitrary deadline.
It’s not when the prospect’s purchase will happen.
Sales leaders feel the pressure every month.
Forecasts. Commits. Expectations.
Strong leadership shows up when you can hold reality steady
without passing artificial urgency down to your team.
Pushing harder doesn’t make buyers buy sooner.
Qualifying their WHEN.
Understanding their URGENCY.
That’s what earns a place in your forecast — on the prospect’s timeline.
Lead to reality, not the month-end close date.