Trust starts with the very first interaction.
Before there’s a proposal.
Before there’s a yes.
Before there’s anything to lose.
From the beginning, people are quietly asking a question they rarely say out loud:
How can I trust what happens next?
Trust isn’t built in a single conversation.
It’s built in what consistently follows each promise.
It’s built when expectations are met in small, unremarkable ways.
When what was said is reflected in what’s done.
That’s why consistency matters so much.
It’s showing up the same way after the yes as you did before it.
It’s doing the ordinary things reliably, not the impressive things occasionally.
It’s making the experience predictable enough that buyers don’t have to stay on guard.
This is where trust quietly forms or quietly erodes.
Not because of a single misstep.
But because small gaps appear between what was promised and what actually happens.
Over time, those gaps introduce doubt.
And doubt is what makes people hesitate, second-guess, or disengage.
Trust isn’t created by big moments or polished conversations.
It’s created by what people can count on, over and over again.
Consistency is what allows trust to grow around it.
Build don’t break it,
Lynn