That “fun size” candy bar it’s not fun. It’s a disappointment. You probably have some sales language in your habits that have EXACTLY the same feeling.
Yes, I’m looking directly at you, “just touching base” and still cringing.
That little phrase is the verbal version of a half-melted mini Snickers. Nobody asked for it. Nobody’s excited about it. Yet… somehow, it still shows up in inboxes, voicemails, and sales calls like it’s doing anyone a favor.
❌ “Just touching base” = I have nothing to say, but I want you to reply anyway.
Translation: I didn’t bother to read my own notes about our last conversation. I don’t have a reason for this message. But maybe if I sound casual and non-threatening, you’ll throw me a bone.
Except your buyer’s not biting. Because here’s the deal: vague check-ins aren’t value.
🔄 Reframe the Follow-Up: What Are You Actually Doing?
Let’s give them full-size candy bar substance.
Replace “touching base” with a specific reason for the contact; one that actually gives your prospect a reason to think, click, reply, or say “let’s talk.”
Try these instead:
- “Wanted to share a recent use case that lines up with what you mentioned about [insert real problem they care about].”
- “Following up with new data that could impact your [Q2 goals / current process / KPI that probably isn’t where they want it to be].”
- “Had a thought after our last conversation about [insert pain point here], when do you have 15-minutes?”
Even if you’re reaching out just to nudge them forward?
✅ Remind them WHY they wanted to work with you in the first place.
✅ Reignite the reason they said “tell me more.”
✅ Bring the value back into view.
Nobody’s offended by relevance.
They are, however, annoyed by inbox clutter disguised as “just checking in.”