Deadlines give the illusion of progress.
Decisions create it.
When a date keeps moving, the issue usually isn’t urgency.
It’s clarity around who decides what.
If you’re not sure:
- which questions belong to which stakeholders
- who is involved in the final decision
- what happens if the date passes without a decision
While the conversation stays active.
You feel busy.
But nothing actually happens.
Experienced sellers know this feeling.
Don’t push harder.
Make decision ownership part of the conversation.