(And That’s a Good Thing)
One clear note – captured at the right moment – can ripple through an entire deal.
But when you keep it all in your head?
No ripples. Just… splash, sink, and disappear.
You meant to write it down.
You planned to log the follow-up.
You were sure you’d remember what they said about the timeline.
But the next call started.
Then a manager pinged you.
Then three hours went by and that golden nugget?
Gone.
If your notes never hit the CRM, neither does your momentum.
You think it’s just one missed detail.
But what you forget to capture:
- Doesn’t turn into a follow-up
- Doesn’t make it into your deal strategy
- Doesn’t help you or your buyer get to the next step
Your brain might have heard it, but your pipeline won’t reflect it.
Sales Momentum is a Water Ripple: triggered by a single note, captured in the moment.
No note? No ripple.
Document everything. While it’s fresh.
Because the next conversation builds on the last one.
And when you get that part right?
- You pick up exactly where they left off
- You ask sharper questions
- You move deals forward faster
🎯 Your challenge today:
After every call—before you dial again:
- Log 2–3 notes. Use their words.
- Set one next step (even if it’s small).
- Bonus: Jot down one risk you felt, not just what they said.
💡 Sales momentum doesn’t come from memory—it comes from clarity.
And clarity creates confidence. For you and your buyer.
So be the ripple.
Capture the drop.
Let it move the whole deal forward.