“I hate cold calling, it’s like throwing darts at a phone book to gain a new customer.”
“Isn’t cold calling doing research on someone and calling even though you don’t know each other?” (What’s a phone book?)
Let’s talk about something people still think is a bird-brained idea: cold calling.
Yes, people groan. Eye-roll. Flap their wings and fly the other way.
But the bird on the branch isn’t totally wrong—or totally right.
If your version of cold calling is flipping to a random page (okay, scrolling LinkedIn aimlessly), picking someone with a job title that might care, and launching into a pitch?
Yup. That is like throwing darts at a phone book.
And it’s a waste of everyone’s time—yours and the prospect’s.
BUT…
If you’ve done even a little 3×3 research—if you know what the company does, what they care about, and you can connect their challenge to your solution?
That’s not cold. That’s targeted outreach.
🚫 Not a shot in the dark.
✅ A purposeful connection attempt.
If you’re in #InsideSales and waiting for every lead to come pre-warmed… you might be waiting longer than a penguin in July.
Here’s your LYNNSIGHT:
🔍 Cold calling isn’t dead – random calling is.
🧠 Bird brains don’t survive in sales. Curious, purposeful sellers do.
🤔 Next time you hesitate to dial – ask yourself: is this a dart throw, or a smart move?