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Sales ABCs Rebooted: Attitude, Belief, and Commitment

“Put that coffee down… coffee is for closers.”
Yeah, yeah, we all know the Glengarry Glen Ross line. And sure, “Always Be Closing” had its day. But if you’re still clinging to that mindset in today’s inside sales world? You’re leaving real growth on the table.

It’s time for a reboot: Attitude, Belief, and Commitment.
Not just words. They’re your edge. Your evolution. Your new ABCs.

Attitude isn’t just about being upbeat. It’s choosing curiosity over cynicism. It’s walking into your day believing that there’s still something new to learn, even after 5000+ cold calls.

Belief isn’t blind optimism. It’s the conviction that your process works, your product delivers value, and yes—that collaboration makes you stronger. That asking for help doesn’t chip away at your skill; it sharpens it.

Commitment isn’t grinding alone until 8PM. It’s showing up for your goals and your team. It means committing to growth, not just performance. Sometimes that means sharing what you know. Sometimes it means pausing to ask, “What am I missing?”

So, how do we reboot the ABCs in practice?

  • Ask for input before frustration sets in.
  • Believe that getting better isn’t just for rookies.
  • Commit to being both independent and collaborative.

You didn’t get this far in your career by coasting. You got here by evolving. The rebooted ABCs aren’t just for newbies—they’re your edge.

What does ABC look like in your day-to-day?

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