Are You a Salesperson or a Friction Fighter?
Let’s cut to it:
People will talk with you if you make their work easier.
Not “kind of easier.” Not “someday, maybe, possibly easier.”
I mean right now, right here, “where-have-you-been-all-my-life” easier.
So ask yourself — today, this week, every call:
What are you doing to make your prospect’s world feel lighter and brighter?
Not brighter like a Hallmark card. Brighter like “I can finally breathe because you just solved a thing I hate dealing with.”
Here’s what that looks like in the trenches:
- You connect the dots before they ask.
- You follow up with the one-pager that answers the question they were about to type into chat.
- You skip the jargon and say, “Here’s how we can do that for you in two clicks instead of seven.”
You become the person who gets stuff done, not the one who books “another meeting to talk about the problem.”
Be the Break in Their Day
Most of your prospects don’t want another product.
They want time back. They want their email to suck less. They want fewer headaches at 4:45 PM.
Be that for them.
That is when you stop being “just another rep.” You become the person they actually want to hear from.
And that’s where the real sales magic starts.