If you haven’t given your inside sales team guidance on using AI… they’re already out there doing whatever they want with it.
That’s not a knock on you OR your team. It’s just the reality of modern sales. We’ve entered the “use whatever tool works” era—and AI is the shiny new thing everyone’s trying to figure out.
So the real question becomes: Do you want to shape how your team uses AI—or clean up the mess later?
If you’re ready to take control, I’ve got a resource for you:
📘 Prompt Writing Made Easy by the Social Sales Link crew—Brynne, Bob, and Stan.
This Isn’t Just a Book, It’s a Sales Enablement Asset
What makes Prompt Writing Made Easy a must-read for inside sales leaders is that it doesn’t try to turn your reps into engineers. It helps them become intentional.
On page 19, they name what so many reps (and managers) are quietly thinking, we:
“feel the need to become prompt engineers, which is overwhelming.”
Sound familiar? You’ve probably heard versions of this from your team—or maybe you’ve felt it yourself.
This book breaks that fear wide open and replaces it with a framework that’s accessible, structured, and designed for real business use.
The CRISPY™ Framework: Structured Prompting for Sales Success
In Part 1, the authors introduce CRISPY™, a simple method for writing prompts that actually work:
- Context – Set the scene
- Role – Tell AI who it’s being
- Inspiration – Clarify your goals
- Scope – Keep things focused
- Prohibitions – Rule out what you don’t want
- You – Make it sound like you (or your brand)
This structure is a game-changer for onboarding, training, and scaling your team’s use of AI. Instead of free-styling with random ChatGPT requests, they’ll start thinking strategically—just like you want them to.
Actionable Prompts, Not Theoretical Musings
In Part 2, the book gets into real prompts & use cases. Skip to:
- Page 180: Sales & Business Development prompts
- Chapter 27 (page 270): LinkedIn content, profile building, messaging
This isn’t just fluff. It’s real-world prompts your team can grab, test, and use—today.
You Set the Standard (Or They’ll Set It for You)
Here’s the leadership moment: If you don’t set the tone for how AI should be used in your sales org, your reps will figure it out on their own—one random prompt at a time.
and let’s be honest… that’s already happening.
This book gives you a shared language. A common process. A way to elevate your whole team’s use of AI—so it reflects your sales methodology, your brand voice, and your business priorities.
The Bottom Line
If you’re:
- Wondering how to help your team use AI the right way
- Looking for a playbook that’s practical, not technical
- Tired of hearing “this doesn’t sound like me” from AI-generated content…
📘 Prompt Writing Made Easy is your next read.
💡 CRISPY™ is the framework your team didn’t know they needed.
📈 And intentional prompting is how you scale smarter.
Grab the book, read the first few chapters, and start the conversation with your team. You’ll be surprised how quickly things improve—because now, they’re not just using AI. They’re using it well.