Remember back in fall 2023, when everyone was talking about how AI was going to take our jobs?
At AQT’s Big Bang conference, one of the presenters flipped that script:
“AI isn’t going to take your job. The person who knows how to use AI in your field is.”
Fast-forward a year, and here we are—AI is everywhere. CRMs. Email tools. Even call coaching platforms. But here’s the real kicker for us inside sales pros: If the tools are everywhere, why does it still feel so overwhelming?
Because using AI well is less about having the tools… and more about knowing what to say to get what you need from them.
Which brings me to a book that’s now permanently within arm’s reach on my desk:
Prompt Writing Made Easy by the Social Sales Link team—Brynne, Bob, and Stan.
The Line That Stopped Me Cold
Page 19. That’s where they nailed the exact fear I’ve been hearing from salespeople (and feeling myself):
“I feel the need to become a prompt engineer, which is overwhelming.”
YES. That. I don’t want a new career. I want to use AI to sell better, faster, and more authentically.
This book delivers exactly that—without making me feel like I need a tech degree.
CRISPY™ Is the Prompting Framework You Didn’t Know You Needed
The first part of the book teaches you how to prompt like a pro (without becoming one). It’s built around a framework called CRISPY™:
- Context – You set the scene
- Role – Tell AI who it’s being
- Inspiration – Guide it with your priorities
- Scope – Keep things tight and focused
- Prohibitions – Avoid the stuff you don’t want
- You – Because your voice still matters most
This section helped me go back to my own custom GPTs and clean them up—so now they actually deliver results I can use in real sales convos.
Bonus: there’s a piece in Chapter 2 that got me rethinking how I talk about my own brand. It’s not just about writing better prompts. It’s about making sure AI speaks your language—not just corporate gobbledygook.
Real Prompts for Real Sales Scenarios
Once you’ve got the hang of CRISPY™, skip ahead.
- Page 180: Sales & Business Development prompts you can use today
- Chapter 27 (page 270): LinkedIn prompts—profile, content, connection requests, the works
You don’t have to read the whole book front to back. Treat it like a menu. Pick what you need, try it out, then come back when you’re hungry for more.
What Makes This Book Actually Worth Buying?
It’s not fluff. It’s not theory. And it’s definitely not written for marketers who have nothing better to do all day.
This book is written by people who sell, for people who sell. People like us—who are good at conversations, not code. And here’s the best part:
“Your job isn’t just to use AI; it’s to direct and guide it to give you exactly what you want.”
That’s the real shift. When you get intentional about prompting, the AI finally starts giving you outputs that sound like you, support your sales style, and get you in more meaningful conversations.
Here’s the Deal
If you’ve been ignoring AI because it’s overwhelming…
If you’ve dabbled and felt disappointed by the output…
If you want to actually use AI in sales without becoming an engineer…
📘 Prompt Writing Made Easy is the book.
💡 CRISPY™ is the method.
🔥 And getting results is the goal.
Try a few prompts. Rethink your brand voice. Let AI help you do more of what you’re best at—selling like you.