Let’s be honest — how often do you set goals for yourself as a sales leader?
Not revenue goals. Not team metrics. Not “grow pipeline by 18%.”
I’m talking your goals. The stuff that fires you up when no one’s watching.
The stuff you daydream about in the five seconds between Zooms.
Too often, inside sales leaders get so wrapped up in driving team performance that they forget their own growth matters too.
But here’s the truth:
🎯 If you’re not clear on your personal goals, you’ll never fully align with the company’s — and your team will feel that misalignment.
Here’s what I mean:
Every organization wants more — more revenue, more pipeline, more productivity. And that’s fine! You probably want more, too — just maybe in a slightly different flavor.
Maybe you want to:
- Move up to director-level leadership.
- Build a reputation as the go-to mentor for developing reps.
- Create a fun, high-retention sales team where people stick around and perform.
- Or just finally stop reacting and start leading with a strategy.
Whatever it is, if you’re only focused on hitting numbers, you’ll never feel fulfilled — even if you crush it.
So how do you align your goals with the company’s goals for you?
It’s a two-part move:
- Get selfish (strategically).
Define what success looks like for you this year. Be honest. Be ambitious. And don’t apologize for it. If you don’t know what you want, your default will always be “whatever they ask for.” That’s not leadership — that’s survival. - Map the overlap (I love a Venn Diagram).
Now look at what the org is asking of you. What do they care about? Revenue? Team growth? Lower attrition? Good. Look for where your goals and theirs intersect. THAT’S your leadership power zone — where you’re motivated and adding value to the business.
Example:
Let’s say you want to be known as a world-class coach. Great!
The org wants better rep performance and less churn.
Guess what? Coaching is the bridge. Everyone wins.