Struggling to kick off a conversation about today’s economic climate? Here’s how to connect authentically and add value from the start:
- Acknowledge the realities – Open by recognizing that economic uncertainty is impacting businesses in different ways.
- Share relatable customer insights – Offer a brief, anonymized story of how a client is navigating current challenges.
- Ask a thought-provoking question – Invite them to share how shifts in the economy are affecting their goals and operations.
Handling Pushback in Cold Calls
In inside sales, prospects often have their guard up. You may hear something like, “What are you trying to sell me?” or “What do you want?” Instead of going on the defensive, try this:
🗣️ “I’m not sure if we’re the right fit yet. Until I learn more about (insert the problem you solve for clients), I won’t know if what I offer would help you.”
Then, pause—give them space to respond. If they don’t, rephrase your question in a natural, conversational way—like you’re talking to a friend.
The economic outlook remains cautiously optimistic. While the overall picture is positive, uncertainties related to trade policies and global economic conditions persist, prompting a balanced view among economists and policymakers. This means buyers may be more cautious, budgets could be tighter, and decision-making might take longer. Approach each conversation with curiosity, and you’ll turn cold outreach into warm connections.