As the end of the year looms, inside sales leaders often feel the weight of helping their teams cross the finish line. When I started brainstorming ways to help, I noticed how easy it was to focus on what not to do. But helping isn’t about what we avoid—it’s about intentional actions that make a real impact.
Here are three actionable ways you can support your team in these final days:
1. Focus Your Energy Where You Can Make an Impact
Spend your time and effort on things that truly matter and can drive change.
- Reprioritize: If a deal isn’t moving by now, don’t force it. Focus on the ones where a close is still realistic.
- Enablement: Give your team the tools, scripts, or resources they need to tackle objections and move deals forward.
- Quick Wins: Help identify low-hanging fruit—renewals, upsells, or smaller deals that can still make a difference.
Leaders get stretched thin this time of year, so be strategic with where you invest your energy.
2. Keep Up Your Own Enthusiasm
Your energy is contagious. If you’re stressed, your team will feel it. If you’re enthusiastic and optimistic, they’ll absorb that too.
- Be Visible: Walk the floor (virtually or in person). Let your team see you cheering them on.
- Celebrate the Effort: Acknowledge hard work, even if results are still pending. Your positivity can fuel their persistence.
- Stay Grounded: While urgency is important, avoid creating unnecessary panic. Calm confidence is the vibe you want to share.
3. Celebrate Success—Big and Small
Recognition fuels momentum. Make time to highlight wins, no matter the size.
- Public Shoutouts: Share successes in team meetings or group chats. Recognize everything from closing a deal to making a stellar pitch.
- Personal Gratitude: Send individual notes or have quick one-on-ones to thank reps for their hard work.
- Micro-Celebrations: Did someone finally get through to that elusive decision-maker? Cheer them on! These moments add up to a stronger team spirit
Finish Strong as a Team
It’s easy to focus on numbers, but the way you lead in these final days shapes more than just this year’s results. You’re setting the tone for the culture and motivation your team will carry into next year.
- Focus on what you can change.
- Be the energy your team needs.
- Celebrate every win along the way.
Now, GO finish strong!