Your message may convince a prospect you’re sharing worthy information… but not convince them (yet) you’re worth a conversation.
I have something you know that I have to share: your prospects are BUSY PEOPLE… I’ve yet to speak with anyone in business who says they have more time than they need.
No one is sitting around eating bon bons with their feet up on their desk, preparing for an afternoon nap.
Here are ten reasons why your prospects might click “reply” but still dodge a real conversation with you:
- They Have No Clue How Much Time You’ll Take – They’re not signing up for an endless chat. Five minutes or fifty? They don’t want to risk getting sucked into a long spiel.
- It’s Just Not a Priority (Yet) – Sure, your message has some gold in it, but they’re still buried under what feels like a mountain of other “urgent” stuff.
- Sounds Too Good to Be True – They’re interested, but it sounds a little too slick. They’ve heard promises before, and no one likes a bait-and-switch.
- Fear of the “Now” Button – They think talking to you means they’ll have to act right away. They’re intrigued, but they’re not looking to leap just yet.
- Not Enough Details Yet – Your idea sounds solid, but they’re missing the fine print. Unanswered questions = reason to stall.
- Trust Isn’t There (Yet) – They like what you’re saying but aren’t quite sure you’re the right person to help them. They need more than words on a screen to feel a connection.
- Worried About Getting Hounded – Opening the door to a call with you might feel like they’re inviting a stream of follow-ups that just don’t quit. They’re not ready to sign up for that.
- Afraid of “Hidden Costs” – They’re suspicious there’s more to it—time, money, or effort—that you haven’t exactly spelled out.
- Timing is Off – They might actually want what you’re offering, but life’s throwing them curveballs, and they can’t look at something new right now.
- Waiting for Social Proof – They like the sound of what you’re saying but want to see others jumping on board too. A little “proof in the pudding” would make them feel better about you.
These are the little (and big) things on their mind. The more you can acknowledge this stuff, the better you can show them you get it—and are worth that next step!