When times are tough, sales are down there is a tendency to throw lots of ideas out on what needs to change. New initiatives, new activities, new things for your team to tackle.
In one organization I work with there were more than 5 new “things” that salespeople were tasked with doing in a single week.
I’m going out on a limb and saying they didn’t all:
- get done
- get tracked
- OR followed up on
If all of these things were known to work – instead space out the implementation.
I know it’s tempting to try and fix everything at once, my experience shows that the result is more likely to be nothing is sustainably added into the good sales habits you’re hoping for.
Amplifying means do ONE thing: better, faster, louder than before. Make it stick, then move on to the next thing.