Assumptions – either positive or negative, cost you money in sales.
- Stop “thinking” you know and start ASKING questions and listening for their answers.
- Only ask one question at a time, will stop you from believing you know the answer to all the things you asked… even though your prospect/customer only answered one.
- Don’t take what was true for one person… department… company… and apply it as a universal truth.
You get the idea!