Your inside sales team has been virtual FOREVER – using the phone, email, and social media to connect with prospects and customers. With more and more people utilizing video in their internal corporate universe – I’m disappointed at how few inside sales organizations are leveraging video as an inside sales tool.
“Technology makes a connection with your customers possible. It’s up to YOU to build the relationship through the screen.” from Look Me In The Eye by Julie Hansen (@acting4sales)
That’s always been true.
In her new book (out tomorrow) Look Me In The Eye, Julie Hansen gives us the definitive guide to using video for virtual sales success.
If you teach your inside sales team:
- how to craft emails
- what the best voicemail messages sound like
- when to engage on LinkedIn
YOU need to add:
4. the most effective ways to leverage video
Turning on the camera (and remembering to come OFF mute when you speak) is just the beginning.