Leading Growth: The Proven Formula for Consistently increasing Revenue is Anthony Iannarino’s book not written specifically for salespeople. Instead, it’s for sales managers and sales leaders.
I know my Wednesday blog is all about salespeople and growth… so why talk about a sales leadership book?
Because you may be thinking, I don’t want to be a salesperson forever, what’s next? or perhaps you want to move up the corporate career ladder and see management and leadership as the next step to take. No matter what – every single salesperson (at some point) thinks about taking on a leadership role.
“Elite leaders are talent magnets who attract, develop, coach, and retain the great sellers who are the difference-makers of an organization” in the forward is why I’m posting here about this book.
I think too often salespeople don’t think of the main difference between their current responsibilities and those of the managers and leaders in their organization, when leaping into the new role.
Anthony has written the perfect book to help you look before you leap.
It begins with the understanding that as a front line sales manager “You cannot reach your revenue growth goals; instead, your team must meet their goals for you to meet yours.” Add to that as a sales leader you are even further removed from being a salesperson – as you’re now leading sales managers.
Think you want to be a sales manager? Looking for a leadership role in your organization? Get your copy of Leading Growth: The Proven Formula for Consistently increasing Revenue first!