For whatever reason I’ve been reading about branding lately. Sometimes I feel like the idea of a “personal brand” is overstated when it comes to individual contributors inside an organization. Other times I think it’s ignored.
Here is my view on inside salespeople having a “personal brand” (ok I did say that in my head with a bit of sarcasm).
BE YOURSELF
Too simplistic?
I do believe that people buy from people not companies more often than companies want to admit.
Which is why I tell people to get the JUST out of there.
- Oh I just do that
- That’s just the way I am
STOP with the just… just… just… It belittles the value you bring into the relationship.
In fact, many times those “just” statements are what your prospects and customers find VALUABLE ABOUT YOU.
This is ONLY for example: I am a freakishly organized person – it should come as no surprise a high percentage of my customers are absent minded professor types.
They NEED and APPRECIATE my ability to stay organized and keep them organized.
How about you? What do your customers and friends NEED and APPRECIATE about you?
… if you’re unsure, don’t guess – ask them, and write it all down. No matter how insignificant you think it is, hmmm perhaps the more insignificant you feel it is the more valuable they find it. Those are you “justs.”
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